Sales and lead gen, right from your inbox

Most selling happens in Gmail, LinkedIn, your CRM and a dozen company websites. Multify works on those pages, so prospect research, first lines and CRM updates happen where you already are, without copying things between tabs.

Know who's emailing you

Open an email in Gmail and rest your pointer on the sender's address for about two seconds. Multify looks the person up and shows who they are, where they work and what they do, so you can reply knowing who's on the other end. It works on anyone in the From, To and Cc lines, and on addresses written in the email itself.

For a whole thread, click the Multify M in Gmail's toolbar. You get a chip for each person (Research Dana Lee), plus Summarize, Write a reply and Create task.

You can change what Multify looks for. In the panel go to Settings › People Research and edit What to ask. Keep {person} where the name goes.

Try itWho is {person}? Their role, how big their company is, any news from the last six months, and anything they've said publicly about sales tooling.

Research a prospect on any page

Open the prospect's LinkedIn profile, company site or press page and press Alt+X. The panel reads the page you're looking at, signed-in pages included, so you can ask about it directly.

Try itFrom this profile, what has she worked on in the last three years, and what would she care about in a tool like ours? Give me two questions to open the call with.

Try itRead this company's About and Careers pages. How big are they, what are they hiring for, and what does that say about their priorities this year?

To look up a name or a company you see in passing, highlight it, right-click, and choose Multify › Research this. Multify searches the web and answers in the panel with its sources.

Write the first line with `\\`

In a Gmail draft, type two backslashes and pick Write. Tell it what you want in a few words and Multify drafts it in place. The text shows highlighted until you press Tab to keep it or Esc to drop it. Nothing is sent until you send it.

Try itfirst line referencing their Series B and the three SDR roles they posted, then ask if pipeline coverage is on their list this quarter

Other picks that help in outreach:

Continue writing picks up where you stopped.
Link drops in a link to something you saved, like a case study in your stash or a page you shared.
Research looks up the person or company you name and opens the answer in the panel.

To tighten something you've already written, highlight it, right-click, and choose Multify › Improve this text, then pick Shorter, Friendlier or Firmer. See Doubleslash and Right-click & Improve.

Turn a page into a list

Conference speaker pages, exhibitor lists, association directories and "our customers" pages are full of leads. Open one, press Alt+X, and ask Multify to collect what you need.

Try itCollect every speaker on this page into a table: name, title, company. Mark the ones at companies with more than 500 people if the page says so.

Under the reply, Save as page keeps the table in your Pages, and Copy puts it on your clipboard for a spreadsheet. For long directories that run over many pages, hand the job to your AI agent (see below).

Update your CRM without retyping

After a call, open the contact in your CRM's web app and tell Multify what to log. Page Agent types it into the right fields. Ask it to save as well, or check the fields and click Save yourself.

Try itLog a call note on this contact: spoke with Dana for 20 minutes, budget is set in January, she wants a security review first, follow up on the 14th.

The first time Multify acts on a site, it asks for permission. Choose Always approve this website for your CRM if you'll do this often. It still stops and asks before anything that sends a message or agrees to terms.

If you use HubSpot, connect it under ☰ › Connectors and mention it in chat to look things up without opening the CRM.

Try itCheck HubSpot for anything we've logged with Brightline Logistics and tell me where the deal stands before I reply.

Keep competitor intel in one place

When you land on a competitor's pricing page, a review, or a comparison article, right-click and choose Stash this on Multify, then add a tag like competitors. Before a deal where they come up, filter your stash by that tag, or ask about it in chat.

Try itUsing what I've stashed under competitors, write a short battle card for when a prospect says they're also looking at Northwind: where we win, where we don't, and one question to ask.

To hear about changes without checking, open the pricing page and ask Multify to watch it. It checks on a schedule and lets you know when the page changes.

Try itWatch this pricing page weekly and tell me when it changes.

Prep for the call

Ask in the panel or on the new tab the night before. Each reply has Create task and Save as page underneath, so the brief and the follow-up don't get lost.

Try itPrep me for tomorrow's discovery call with the Head of Marketing at GlobalSoft: likely pain points, five questions to ask, and what our product does well for marketing teams.

Try itThey pushed back on our enterprise tier. Help me anticipate their objections and write fair, direct answers to each.

Try itWrite a follow-up after today's demo. They cared most about the reporting views. Suggest one clear next step and keep it under 120 words.

Sort inbound leads

In your Gmail inbox, tick the boxes next to up to eight inbound emails and click the Multify M. Choose Who needs a reply to see which ones are worth answering first, or Group them to sort them by what they're asking for.

Try itFor the top two, rate their fit with our ideal customer (B2B software, 50 to 500 people, US) from 1 to 10, say why, and draft a first reply I can edit.

Sharpen who you're selling to

Good lists start with a clear picture of the buyer. These work well in the panel or on the new tab.

Try itHelp me define my ideal customer profile. We sell project management software to creative agencies. Ask me questions one at a time, then write the profile in a format I can prospect against.

Try itWhich job titles should I target at a 300-person manufacturer if I'm selling a workplace safety compliance platform? Say why each one matters and what they worry about day to day.

Try itWrite a four-email sequence for HR directors at companies with 100 to 500 people. We automate onboarding. Email 1 introduces, 2 gives a useful number, 3 shows a customer result, 4 closes the loop politely.

Hand the list-building to your AI agent

If you already work in Claude, ChatGPT or another assistant, it can use your browser for the slow parts: going through a long directory, opening each company site, and coming back with a table. It works in a tab behind yours in your own signed-in browser, and you approve each new site once. Set it up in Let your agent use your browser.

Try itUse my browser to go through the exhibitor list at the link below. For every company in the logistics category, open their website and give me a table with company, website, city, and what they sell.

Next use case Email